Just In: Mason's fall 2012

We have received our first shipment of Mason's menswear! If you already own any of our past Mason's shirts, chinos, or trousers, then you know that these are not to be missed.

Mason's continues to be a trusted staple among our menswear collections, and this season continues in their tradition of quality with warm, rich fall hues like marigold and indigo.

Update your fall wardrobe with these strong colors and excellent fabrics and cuts!

See you soon,

nida

Introducing: Aspesi

Menswear line Aspesi has perfected functional, anti-fashion mens style. Designer Alberto Aspesi is said to ignore seasonal fashion trends and refuses catwalk shows and glossy ad campaigns. Instead, he has cultivated his line over the past 43 years by focusing on what men actually need when they shop for new clothing. 

Enter a line filled with perfected wardrobe staples with re-worked detailing. Aspesi revolves around such pieces, like bomber jackets, loose yet slimming pants, and the signature high-performance technical fabrics that resist weather elements while keeping the body comfortable. Quality shines through with fabrics like Harris tweed, Japanese cottons, and Irish linens.

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The piece we are most excited to introduce this fall is the "shirt-jacket," perfect for transitional weather. This piece has the tailoring of a classic mens button-up shirt, but rendered in weather-resistant technical nylon jacket material.

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Until very recently, you couldn't find Aspesi outside of its home region in Northern Italy. (The first flagship only opened in Milan in 2006.) We found the line perfectly suited to the nida aesthetic, and chose to introduce the signature nylon vests and jackets, aged cotton chinos, wool jackets and peacoats, and of course the shirts upon which the line was founded.

See you soon!

nida

Introducing: Master Coat

One of our newest additions to the designer roster at nida, Master Coat embodies the charm of Italian menswear at its best.

The line is focused on high quality fabrics and the touch of precise craftsmanship. This allows for a balance between classic, masculine elements and touches of playful creativity.

Designers Alfio Sciuto and Maurizio Carli Moretti founded the label in 1988, after they had spent over a decade working in mens fashion. The brand, as well as both designers, are from Bologna, Italy. And it is in their hometown that all pieces of the collections are designed and produced - a mark of quality and craftsmanship that follows in the Italian tradition.

This fall's menswear collections at nida show our deepening commitment to bringing high quality, wearable mens looks to our customers. We can't wait to see you in these amazing new garments!

See you soon,

nida

Just In: Vanessa Bruno and athé

Our first shipment of Vanessa Bruno and athé for fall 2012 has arrived, and it's a decidedly darker affair than recent V.B. collections. Both lines are a backdrop of black against which rich jewel tones, sumptuous silks and detailed knits stand out. 

This collection is richly detailed, moody, but with the light touch that Vanessa Bruno fans have come to expect from the designer. In this case, the lightness shines through the dark in the form of silk organza, open weave sleeves, rounded hems, and constellation-like sparkles.

For our Vanessa Bruno loyalists and for newcomers to this fantastic designer alike, this fall's collection is not to be missed!

See you soon,

nida

Introducing: The Suits

New to nida this fall: The Suits, from Antwerp, Belgium. 

Hailing from the city that introduced so many of today's most notable designers, The Suits carries on in the tradition of Antwerp's fashion design legacy. The line focuses first and foremost on quality fabrics and sharp, forward-looking tailoring. But amazingly, for suits produced at a quality level that rivals the biggest names in fashion design, these full suits are offered at an accessible price point.

The clean, refined, fitted look of The Suits is balanced with a touch rock-and-roll.

Men: these are the suits you've been waiting for. Come in and try them on!

See you soon,

nida

Introducing: Humanoid

New to nida this fall, the brand Humanoid perfectly complements our store's aesthetic principles. Each pieces from the collection is made of fine materials that drape beautifully while creating a mood of casual refinement.

While new at nida, Humanoid is certainly no novice in clothing design. The over 30 year old Dutch brand evolved over the years, with each new collection complementing the ones that came before. After more than three decades, they have achieved distinctiveness by staying consistent.

Their values shine through in these garments: not shouting for attention, but instead focusing on quality fabrics, contemporary design, and wearable functionality. These are the sorts of pieces that become instant wardrobe staples, layer well with everything, and in turn invite brand loyalty.

Come visit us soon, and try on some of our new Humanoid pieces! We are so excited to now carry this line, and are loving so much of this fall's collection!

navy knit sweater with gray stripes,
charcoal gray knit pants with black leather detailing,
gray leather ankle boots,
heavy gray ribbed knee-high socks
all by Humanoid

bronze and black printed silk tunic by Humanoid,
with black leather jacket by IRO,
and scarf by Ben Adler

See you soon!

nida

Carven Pre-Fall 2012

Our first Carven shipment of the Fall season is here!

For the Pre-Fall collection, designer Guillaume Henry drew inspiration from a Diane Arbus photo exhibition in Paris. Her portraits capture the timeless, casual elegance of the 1960s, which Henry translated into garments of an equally timeless quality.

He pointed out that the 1960s was a time before prêt-à-porter. Thus, women had to wear garments for a very long time, and took care of them. This quality of craftsmanship and fabric selection shines through in the Pre-Fall collection. Definitely not fast fashion, these are pieces you can imagine wearing for years to come.

Gorgeous two-tone cable knit sweaters, perfectly tailored wool trousers, and skirts and dresses featuring voluminous yet flattering draping techniques are highlights of the collection. And the amazing mottled and felted wool coats in rich colors like royal blue must be seen and touched in person.

Visit us and try on our new Carven looks, and find out why this is a label whose reputation continues to grow in prominence.

See you soon,

nida SF