New for Men: CLOSED Spring Collection

nida SF is proud to represent the relaunch of the CLOSED brand in the US. This label was popular with Italian youth in the 1970s, and was recently revived when the brand was purchased by a German company. Today, Closed continues to perfect the style they were known for a generation ago, while also capturing an essence of California everyday cool.

With flagship stores located only in Belgium, France, Germany, Italy, and the Netherlands, we are so lucky to represent the line for both men and women here at nida SF!

This spring's menswear line does not disappoint. These pieces are sure to become your new wardrobe staples. All-cotton knit jackets, sweaters, chinos, and tees, plus versatile bags, scarves, and belts make this collection just about as dreamy in person as this campaign video suggests. After watching Ry Cuming saunter in the perfect knit cardigan (which we have in stock!) scroll down for more photos of our collection.



Closed Ry Cuming SS12 from Closed on Vimeo.


 From our first shipment...


Soft 100% cotton knitwear -- the perfect pieces for SF in the spring

Knit blazer-style soft jacket, with dyed gauze scarf:





An instant favorite, the navy and white knits:

 

Aged leather and metal belts; practical tote bags

Bags feature removable messenger strap:

Garment dyed basic sweatshirts and zip hoodies

Simple paint stripe long sleeve tee. This is the piece you will wear with everything.

And of course, the pants

Try these on and see why this brand is known for the fit of their pants! The cuts are just right -- close to the leg without being "skinny," tailored to fit like your best slim-cut suit pants, in the softest mid-weight chino fabric. 

Come visit us and update your wardrobe with these up-to-date classics!

See you soon,
nida SF

Melissa Shoes for Spring

Melissa shoes offers up brightly colored platform wedges, sandals, and flats this spring, continuing with tried and true favorite styles alongside some new experiments in plastic shoe design.

The latest incarnation of a longstanding favorite, the Melissa + Campana flat:

And another standard in new colors, the 'Patchouli' wedge:

And possibly the most over-the-top amazing new style, the 'Peace' wedge sandal:

We also have the latest designer collaboration, Melissa + Jason Wu:

As well as the perfect sandals for spring and summer:

See you soon!

nida SF

New Arrivals: Closed for Women

One of our newest brands, Closed, continues to develop the perfect California-cool sensibility for spring. The line features bright colors, polka dots, and perfect-fit chinos. 

Here is a selection of what we have in stock:

This behind-the-scenes view was shot during the making of a series of campaign videos for men and women. Closed uses creative professionals, rather than professional models, in their campaigns. This short film, shot in Twentynine Palms, CA, captures the ethereal and casual vibe of the spring/summer collection perfectly.

Max Farago for Closed Campaign SS2012 from Closed on Vimeo.


Come and try on our newest Closed pieces, and find out why this is one of our strongest new lines for everyday basics and casual wear.

See you soon!

nida SF

New In: Carven for Spring

This week we have received another shipment from Carven!

We now have even more beautifully draped dresses, perfect cotton knit sweaters and cardigans, and tailored jackets.

Carven continues to keep us interested, and the spring collection is one of their best yet. The colors and fabrics are wearable yet luxurious, casual while sophisticated.

This knit striped dress in the perfect cut is an instant staff favorite:

The back features a full zip with a contrasting pull:

Close-up of fabric and back zip:

The line also includes color block knitwear, like this cardigan with pockets along the contrasting line:

We are also fans of this lovely open weave cotton knit cardigan:

Details of knit:

Come try on some of these beautiful spring pieces and find your favorites!

See you soon,

nida SF

New Arrivals: Isabel Marant Spring 2012

We've just received a huge shipment of new Isabel Marant for Spring. The collections are filled with perfect prints, luxe knits, everyday jackets and basics, and gorgeous silk dresses.

From Isabel Marant Pre-Collection 

Clockwise from top left:

- 'Sade' tan leather jacket

- 'Fimo' silky tunic with leather strap belt

- 'Adams' oversized boxy jacket (also comes in dark slate blue)

- 'Voice' patchwork silk printed top

- 'Vuitti' patchwork silk printed skirt

From Isabel Marant Etoile:

Clockwise from top left:

- 'Heko' lightweight jumpsuit

- 'Guan' denim shirt with plaid patchwork at shoulders and cuffs

- 'Buny' embroidered gauze top

- 'Cola' long gauze dress in cream (also available in emerald green)

- 'Jade' floral miniskirt

- 'Jaz' cotton/silk lightweight tunic dress

Clockwise from top left:

- 'Jerry' lightweight floral pants

- 'Dicky' linen t-shirt (also available in camel and white)

- 'Omi' trench coat (also available in navy and khaki)

- 'Eliot' loose fit gray t-shirt

- 'Hair' lightweight cotton cropped pants

- 'Chloe' cardigan, also available in taupe and charcoal gray

Above is just a fraction of what we have in stock.

See the rest of the I.M. Collection here, 
and the rest of our Étoile pieces here.

Or just come visit us and see the rest for yourself!

See you soon,

nida SF